FRACTIONAL CMO
CMO Level Strategy and Results.
From Day One.
For startups and challenger brands who need senior marketing leadership without the full-time hire.
IS THIS YOU
Does This Sound Familiar?
You don't need a full pitch. If any of these land, we should speak.
- You've got a great product but no clear marketing strategy to back it up
- You're spending on channels but can't tell what's actually working
- Your team needs senior marketing leadership but
not a £200k full-time salary - You're approaching a funding round and need the narrative to be watertight
- You've outgrown your current marketing setup but aren't ready to build a full team
- You need someone who can own marketing
end-to-end, not just advise from the sidelines
WHAT IS A FRACTIONAL CMO
Senior Marketing Leadership Without the Full Time Overhead
A fractional CMO is an experienced marketing leader who works with your business on a part time or project basis. You get the strategic thinking, hands on execution, and team leadership of a seasoned CMO at a fraction of the cost of a full time hire.
It's not consultancy or an agency but a fractional CMO embeded in your business, owning the marketing function, and is accountable for results. The difference is commitment with a senior growth operator, not a recommendation deck.
It's not consultancy or an agency but a fractional CMO embeded in your business, owning the marketing function, and is accountable for results. The difference is commitment with a senior growth operator, not a recommendation deck.
Fractional CMO
Embedded, accountable, strategic. Owns the function, leads the team, drives outcomes.
Marketing Agency
Executes specific channels. Less context, less ownership, no strategic leadership.
Full Time CMO
The right long-term hire but £180k+ before you've validated the need.
Marketing Consultant
Advises and recommends. Rarely accountable for implementation or results.
WHAT YOU GET
What's Included In A Fractional CMO engagement
Every engagement is shaped around your stage, team, challenges and objectives.
Engagements typically run from 1–3 days per week over a minimum of 3 months,
with longer term partnerships available for businesses scaling rapidly.
Engagements typically run from 1–3 days per week over a minimum of 3 months,
with longer term partnerships available for businesses scaling rapidly.
Marketing
Strategy
Strategy
Clear positioning, channel strategy, and a 90 day roadmap from day one.
Team
Leadership
Leadership
Managing and upskilling your in-house team and hiring support when you're ready to grow.
Agency
Management
Management
Briefing, holding accountable, and getting more from your existing agency or freelance partners.
Board & Investor
Reporting
Reporting
Clear marketing metrics and narrative for your board, investors, or leadership team.
Integrated Growth
Management
Management
Aligning every growth channel from acquisition to retention against pipeline and revenue.
Growth
Experimentation
Experimentation
Building a test and learn culture that generates compound growth over time.
HOW IT WORKS
From First Call To Full Momentum In Three Steps
01
Discovery Call
A free 30minute call to understand your current situation, challenges, and goals.
No pitch, no pressure just an honest conversation about whether there's a fit.
No pitch, no pressure just an honest conversation about whether there's a fit.
02
Audit & Onboarding
A deep dive into your marketing setup, data, channels, team, and competitive landscape.
You'll leave this phase knowing exactly what to fix first and where the real opportunity lies.
You'll leave this phase knowing exactly what to fix first and where the real opportunity lies.
03
Embedded Leadership
Strategy, execution, team leadership, and accountability. I work alongside your team to
drive results not from a distance, but inside the business where the decisions are made.
drive results not from a distance, but inside the business where the decisions are made.
WHO IS IT FOR
Built for Ambitious Startups and Challenger Brands
Fractional CMO engagements work best for businesses at a specific inflection point typically when growth stalls, a funding round is approaching, or marketing needs to become a serious function for the first time.
Seed-stage
Founders
Founders
Need marketing leadership to validate channels and build early traction without a full-time hire.
Series A & B
Startups
Startups
Found product-market fit and ready to build the growth engine that takes you to the next round.
Pre IPO
Scale-ups
Scale-ups
Need to align marketing to revenue, tighten the investor narrative, and scale the team fast.
Challenger
Brands
Brands
Established businesses ready to take market share with sharper positioning and braver marketing.
PROOF
Results That Speak For Themselves
A selection of outcomes from previous engagements
357%
Revenue pipeline growth
17.5x
Marketing ROI
85%
CAC decrease
350,000
New Customer Policies
750,000
Daily Active Users
£500M+
Value Created Across Portfolio
"Tait would run circles around marketing teams I’ve seen in major global startups.
He knows exactly what he’s doing when it comes to brand, marketing, product and growth. If you want results, you listen to him."
Founder and CEO
InsurTech
ABOUT
15+ Years Building Growth Engines.
Now I Bring That To You.
I'm Tait Lawson a fractional CMO and growth strategist with over 15 years building marketing and growth functions for startups and challenger brands across the UK, US, EU and Australia.
I've taken a company through IPO, supported four acquisitions, and helped businesses at every stage from seed to Series C build the marketing and growth engine that got them there. I work with an exclusive small number of clients at any one time to ensure I'm genuinely embedded.
I've taken a company through IPO, supported four acquisitions, and helped businesses at every stage from seed to Series C build the marketing and growth engine that got them there. I work with an exclusive small number of clients at any one time to ensure I'm genuinely embedded.
FAQS
Common Questions
How many days per week do you work with a client?
How long is a typical engagement?
Do you work with existing in-house teams or replace them?
How is this different from hiring a marketing agency?
What does it cost?
GET STARTED
Lets Talk About Your Growth
Two ways to get started pick whichever feels right for where you are.
GET STARTED NOW
Complete a short questionnaire
Complete a short questionnaire about your business and marketing challenges. We'll review it and follow up to discuss priorities and scope.
Takes about 10 minutes. We'll be in touch within 24 hours.
BOOK A DISCOVERY CALL
Prefer to talk it through first?
Book a free 30 minute call to discuss where you are and which service or engagement makes most sense for your business.
Free, no obligation. I respond to all enquiries within 24 hours.