MARKETING AUDIT
Stop Guessing. Start Growing.
A senior-led marketing audit that uncovers what's working, what isn't, and exactly what to do next.
IS THIS YOU
If Any Of These Sound Familiar,
You Need A Marketing Audit
Most marketing problems aren't what they look like on the surface.
These are the signs something deeper needs attention.
These are the signs something deeper needs attention.
- You're spending on marketing but can't trace it back to revenue
- Your brand isn't cutting through prospects don't immediately get what you do or why it matters
- You've tried multiple channels but nothing has stuck consistently
- Your team is busy but growth has plateaued
- You're about to raise a round and need the marketing story to be credible
- You've just taken on a new leadership role and need to understand what you've inherited
WHAT YOU GET
A Marketing Audit You Can Act on Immediately
Every audit is delivered as a comprehensive written report structured, plain English, and built for action rather than filing away.
The full audit also includes a live readout session with your leadership team.Every engagement is shaped around your stage, team, challenges and objectives.
The full audit also includes a live readout session with your leadership team.Every engagement is shaped around your stage, team, challenges and objectives.
Executive
Summary
Summary
The three to five things that matter most written for founders and leadership teams who need the headline findings fast.
Full
Findings
Findings
A structured breakdown of every area reviewed, with an honest assessment of current performance and the reasoning behind each finding.
Prioritised
Recommendations
Recommendations
Actions ranked by impact and effort so you know where to focus first, regardless of team size or budget.
90 Day
Action Plan
Action Plan
A practical roadmap that translates recommendations into a sequenced plan your team can start executing immediately. Included in the full audit.
Live
Walkthorugh
Walkthorugh
A walkthrough of the findings with your leadership team with time to challenge assumptions and align on next steps.
CHOOSE YOUR AUDIT
Three Ways To Get Started
Pick the audit that matches where your biggest challenge lies or go full picture with both.
BRAND AUDIT
Brand
& Positioning
& Positioning
For businesses whose brand, social media, messaging, or positioning isn't doing the work it should.
- Visual identity & tone of voice
- Brand positioning & messaging review
- Audience clarity & ICP alignment
- Competitor positioning analysis
- Website copy, social & content effectiveness
- Prioritised recommendations report
FULL AUDIT
Full
Marketing Audit
Marketing Audit
Brand and performance reviewed together the clearest possible picture of your entire marketing function.
- Everything in brand audit
- Everything in performance audit
- Cross-channel coherence review
- Team structure & capability gaps
- 90-day integrated action plan
- Live walkthrough & leadership session
PERFORMANCE AUDIT
Channels
& Perfromance
& Perfromance
For businesses spending on channels but unsure what's working or where budget is being lost.
- Paid channel performance review
- Funnel & conversion analysis
- SEO & organic traffic assessment
- Analytics & tracking integrity
- MarTech & tooling review
- Prioritised recommendations report
WHAT IS A MARKETING AUDIT?
Not a Report.
A Roadmap.
A marketing audit is a structured, senior-led review of your marketing function covering brand, messaging, and positioning, or performance channels and acquisition, or both together for a complete picture.
The goal isn't to document what exists. It's to identify what's holding you back and give you a clear, prioritised path forward. Unlike a generic agency audit designed to upsell you into a retainer, this is an independent assessment with no agenda other than your growth.
The goal isn't to document what exists. It's to identify what's holding you back and give you a clear, prioritised path forward. Unlike a generic agency audit designed to upsell you into a retainer, this is an independent assessment with no agenda other than your growth.
HOW IT WORKS
A Straightforward Process, With No Complexity
01
Tell Us About Your Business
Complete a short questionnaire covering your business, current marketing setup, and the challenges you want the audit to address. Takes about ten minutes.
02
Priorities Call
A focused 30-minute call to discuss your questionnaire responses, agree the audit scope, and confirm which package is the right fit. We'll also align on timeline and access requirements.
03
Access & Immersion
You provide access to relevant data analytics, ad accounts, CRM, brand assets. For the full audit I'll also speak with key members of your team to understand the complete picture.
04
Report & Readout
Findings delivered as a written report with prioritised recommendations. Full audit clients receive a live readout session to walk through the findings and align on next steps.
PROOF
What A Clear Eyed Audit Can Unlock
Audits have been the starting point for some of the most significant growth outcomes across the portfolio.
357%
Revenue pipeline growth
17.5x
Marketing ROI
85%
CAC decrease
"Tait would run circles around marketing teams I’ve seen in major global startups.
He knows exactly what he’s doing when it comes to brand, marketing, product and growth. If you want results, you listen to him."
Founder and CEO
InsurTech
ABOUT
15+ Years Building Growth Engines.
Now I Bring That To You.
I'm Tait Lawson a fractional CMO and growth strategist with over 15 years building marketing and growth functions for startups and challenger brands across the UK, US, EU and Australia.
I've taken a company through IPO, supported four acquisitions, and helped businesses at every stage from seed to Series C build the marketing and growth engine that got them there. I work with an exclusive small number of clients at any one time to ensure I'm genuinely embedded.
I've taken a company through IPO, supported four acquisitions, and helped businesses at every stage from seed to Series C build the marketing and growth engine that got them there. I work with an exclusive small number of clients at any one time to ensure I'm genuinely embedded.
FAQS
Common Questions
How do I know which audit is right for me?
How long does it take?
What do you need from us?
Will you try to sell me into a longer engagement afterwards?
How is this different from an agency audit?
GET STARTED
Ready to Find Out What's Really Holding Your Marketing Back?
Two ways to get started pick whichever feels right for where you are.
GET STARTED NOW
Complete a short questionnaire
Complete a short questionnaire about your business and marketing challenges. We'll review it and follow up to discuss priorities and scope.
Takes about 10 minutes. We'll be in touch within 24 hours.
BOOK A DISCOVERY CALL
Prefer to talk it through first?
Book a free 30 minute call to discuss where you are and which service or engagement makes most sense for your business.
Free, no obligation. I respond to all enquiries within 24 hours.